Noveleta

Noveleta: On Rapid Urbanization

A big enterprise, which spurs the output in the service sector, is the presence of the Noveca Industries in Brgy. Sta. Rosa. Manufacturing is limited to light and medium industries such as sash factories and several garment factories. Other activities are the manufacture of furniture, iron gates and grills, and hollowblocks. The construction boom, on the other hand, is due to the mushrooming of residential subdivisions in the area. A number of commercial establishments are located along Noveleta’s major thoroughfares. Small retail stores, service firms, and some medium scale enterprises, dot the municipality. There are specialty stores engaged in the trade of construction supplies and materials, auto parts, furniture and home decors, sportswear as well as fresh food items like meat, fruits and vegetables. Also based in the town are three pharmacies, eleven bakeries and two gasoline stations. The tourism industry in Noveleta relies mainly on its coastline with the Manila Bay bordering its western portion. Restaurants, cottages, conference rooms, and social halls/pavilions are situated along the beaches of Brgys. San Rafael III and IV.
The agricultural activities in the municipality are gradually decreasing due to urbanization. The current trend in Noveleta is in conversion of land from agriculture use to urban settlements. This may be attributed to its growing population and its proximity to Metro Manila and the Cavite Economic Processing Zone in Rosario, a 10-minurte drive from Noveleta. Majority of Noveleta’s population is involved in commercial and industrial activities. Historical and tourism landmarks include the Noveleta Tribunal, Calero Bridge, Villamar Beach Resort I, Villamar Beach Resort II, Lido Beach Resort, TIP Beach Resort and the Magdiwang Cockpit Area. The strips of beaches in Noveleta combined with the town’s proximity to major urban centers make it an ideal tourist attraction.